A branding agency is like the hen that lays the golden eggs. Brand building is the art and the science of giving birth to brands with a difference that you can skillfully remake brands or so to speak undergo rebranding. One of the most important tasks of a branding agency is to think, use your head, plan and execute branding strategies for a Company branding. It is not just doing advertising or publicity, no, it is a fantastic philosophy behind mere brand identity designs or brands and logos.
Just like a seed cannot abruptly become a tree, same way, brand building can’t happen overnight not even in days or months. It is a process. This ongoing effort is a mathematical consequence of the establishment of a sustained long-term relationship that takes into consideration your target whether own end consumers till stakeholders, shareholders, etc.
It is not a beautiful or corporate branding design, it is the process of instilling a soul to an inert body. It is the process or placing a heart to a company or product. It is keeping a consistant beating of that heart or company’s brand in all the desired channels. It’s like a mirror where your customer is reflected, is the eternal magical giving-receiving flow that makes a good relation endure. Top steps to a successful Company branding:
- First step is to define who is your target
- Second step, work on your logo,
- Third step, hack the growth by an on-the-go reinventing as much as you can, analytics and data driven plan is important. Use as a reference Dropbox for example or other
- Fourth step, structure your message and make it consistent in all the chosen platforms and integrate everything.
- Develop the tone of voice of that brand this includes slogans, taglines and quotes and make it a standard.
- If possible create a brand document or a branding bible as a reference
The most important thing: be your brand, live for it, breathe your brand, reincarnate your brand and be consistent!
Self-portrayal of the firm includes corporate culture, corporate identity and corporate brand. Perception of the firm includes the corporate image and the corporate reputation. Brand awareness and brand promotion are results of the brand knowledge which can eventually if done well, with the help of advertising, public relations, sponsoring, pricing, distribution and product policy, corporate design, corporate behavior as instruments can create awareness which in the same way can develop brand loyalty, Company branding commitment, purchasing intention, brand use, repurchase, frequency of purchase, proportion of expenditure, as external peremptory success. The end result is if done well and properly involving the whole management team, starting with the CEO: Good sales, market share, profitability, brand value (monetary), economic success/shareholder value!
At Byte Matrix, we have a standard to continue and promises to keep Company branding. Branding is a phase of digital marketing that speaks volumes about your creation. You’ve got to nail it! We struggle to bring all your colorful motivations alive by generating the picture-perfect brand image. We are a recognized online marketing firm.